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Catherine Squeo, Director Events

Catherine Squeo

Director Events

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A savvy event marketing expert recognized for her exceptional ability to develop breakthrough strategies and operational excellence.

As a multi-passionate businesswoman and marketer with 30 years of Director level experience, Catherine is ICIT’s go-to expert in event and experiential marketing, and operations management.

Comfortable at wearing many hats, she moves easily from vision & strategy to implementation & analysis, and is always ready to roll up her sleeves and take on any project or business need, head on. Using her trademark skills of innovation, creativity, and an upbeat, can-do attitude, she helps ICIT produce high-caliber strategic events, conferences and meetings where ROI and objectives are a key driving force.

She is skilled in every phase of event strategy, design, planning and management; from consulting with clients, developing initial ideas and concepts to managing all facets of production, to post program analysis and debriefs. You will find she is a solutions-driven thinker with entrepreneurial spirit and a flair for taking the ordinary and developing an extraordinary angle or solution to every project.

Her track record includes pioneering the successful start-up of a national event division for an $11 billion global organization, and co-managing a special events division for a Fortune 500 company from the ground floor, with direct responsibilities for all areas of sales, marketing, operations & business development.


Catherine has a bachelor’s degree in Business Administration and Finance with a secondary degree in Small Business Administration. She enjoys food, wine, cooking, travel, learning new skills, deep conversations, and live cultural experiences.

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